McDonalds = Bad
Yes, McDonalds is bad. We all know it yet there are times when, for whatever reason, we succumb to the temptation. We may be tired, rushed for time, or just can't be bothered. I know the feeling, since arriving in this country I have probably eaten more McDonalds than in the rest of my life combined.
Yet two times this week I have been able to successfully resist the lure of the Big Mac and now I want to pass my strategy on to the world, or more specifically to anyone who really needs it (I'm looking at you Mr Faber).
The problem is, as we queue for our bag sugary fat we tell ourselves that we know it is bad, and wrong, but don't give it the level of thought that it deserves. What I did was take it further and put my (overly active) imagination to the test.
I imagined myself taking the first rubbery bite, and the second and the third. And then I imagined what I would feel like 15 minutes later and I can tell you it wasn't pretty.
I know it seems obvious but it certainly sent me running in the opposite direction. Into a Subway. Well, its a start.
Yet two times this week I have been able to successfully resist the lure of the Big Mac and now I want to pass my strategy on to the world, or more specifically to anyone who really needs it (I'm looking at you Mr Faber).
The problem is, as we queue for our bag sugary fat we tell ourselves that we know it is bad, and wrong, but don't give it the level of thought that it deserves. What I did was take it further and put my (overly active) imagination to the test.
I imagined myself taking the first rubbery bite, and the second and the third. And then I imagined what I would feel like 15 minutes later and I can tell you it wasn't pretty.
I know it seems obvious but it certainly sent me running in the opposite direction. Into a Subway. Well, its a start.
posted by Tim Mills | 11:02 PM
11 Comments:
How many times have i told you this? Or is it only because i am not there telling you, so you don't have to eat it just to be argumentative?
You see ladies and gentlemen, here is a classic example of what I am talking about. It is all very well to tell a person that it is bad, they most likely already know that. It is up to the person themself to really make themself realise how bad it really is.
A bit of assertive conditioning can go a long way too.
I had Halal fried chicken and chips for tea last night.
I would usually think that was better than macca's, but all i can think of is "Dirtybird", the effectionate name given to the local in Willesden Green.
Well I had assorted Italian breads with olive oil and olives, and some freshly squeezed orange juice. I followed this up with a plate of parma ham, and for the main course had calzoncini - two traditional folded, deep fried pastries filled with Sicilian eggplant stew and melting mozzarella, washed down with San Pellegrino. To wrap things up I had tiramisu (described by one co-worker as sinful) and a macchiato.
Then I went to work and found they were serving steak. Not eating one is one of the most painful experiences of my life.
I went to the Republic for lunch today. A very nice Jack Daniels marinated scotch fillet was on the menu. I ordered mine medium. It came out cooked on the outside and red in the middle, but no blood flowing across my plate. It was goood.
With all your talk of blood, you do realise that a good rare steak shouldn't send blood streaming across your plate, only be nice and red in the middle?
I really find steak nazis a pain in the butt. If someone asks how is the steak they are definitely gonna find away to complain about it even of its completely okay. So I tell them its no good and recommend the fish and chips. If it doesn't work at least I can say I warned them.
interesting sales tactics you have there. I think you should be a consultant. We call that type of thing "expectation management".
Does this expectation management work on girls? Cos that would be really good if it did....
Please tell me this works on girls.
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